hestiaCompany
Pantheon Platforms Inc.
Delaware C-Corp developing Hestia and Plan with Hestia. Registered address: 8 The Green, STE R, Dover, DE 19901, USA.
Nashville, Tennessee. First market
A family-centered space for planning funerals and gatherings.
Hestia gives families free information, a place to plan, and a way to contact providers. We are testing the service in Nashville before expanding to other markets.
How it works
Information, planning, and provider contact
People can read information without an account. They can create an account when they want to plan with family or contact a provider.
Expansion model
Build local density, then repeat
Prove provider participation, qualified family demand, response rates, and successful service connections in Nashville before entering the next market.
Problem
Families need a clear place to keep arrangements alongside their everyday conversations. After a death, relatives in different places must make urgent decisions while information is scattered across calls, texts, email, and spreadsheets.
Marketplace
Hestia connects families with funeral homes, cremation providers, hospices, attorneys, cemeteries, insurers, celebrants, venues, grief professionals, and other relevant services during planning.
Family experience
Families can read guidance, explore services, and record wishes ahead of time. When arrangements are needed, they can plan ceremonies and gatherings, invite people they trust, share responsibilities, and contact providers for help.
Supply strategy
Public and licensed establishment data creates initial coverage. Providers then claim profiles, verify information, maintain service details, and ultimately upload General Price List and pricing materials through the provider workflow.
Trust guardrails
No “best provider,” profile status, or compliance claims without review. Hestia does not list body transport as a standalone category. Service delivery remains with providers. Hestia keeps the family space and request record organized.
Nashville proof
Reduce the time to a useful provider response.
Hestia measures request completion, provider response time, request status, marketplace booking completion, profile updates, and continued provider use. The first proof is a complete family request followed by a useful provider response.
Planned marketplace revenue
Completed-booking marketplace revenue
Providers can be listed without a monthly subscription. Hestia plans to evaluate a disclosed completed-booking marketplace fee after legal and processor review; it is not currently active. Hestia does not plan to sell higher organic ranking.
Supply + GTM
Nashville density
Recruit providers across funeral, hospice, legal, memorial, aftercare, and adjacent services while open guidance develops high-intent family discovery.
Seed-ready proof
Families and providers use it
Families move from information to planning and provider contact. Providers claim profiles, maintain pricing, answer requests, and gain customers.
Our co-founders
Hanna Lincoln, co-founder and CEO, leads the product and the company. Charles Picasso, co-founder, works with providers in Nashville.
Meet Hanna and Charles